For 73 years, PUMA has pushed
forward sports and culture
in remarkable fashion.
From the early days of innovating athletic footwear to the unforgettable introduction as one
of the world’s first lifestyle sneakers, PUMA has long established itself as a tour-de-force
of cultural impact.
The PUMA Suede in particular has resonated significantly with pop culture across the globe,
finding permanent residence within the most prominent subversive communities and ultimately
manifesting in today’s crop of young creative trailblazers by way of three very vital
pillars: Legacy, Authenticity, and Expression. Our talented contributors, singer/songwriter
NanaBcool, model Shannon Hui, stylists Taylor Okata and Haylee Ahumada,
designer/model Walter Harvin, and photographer Myles Loftin, provide journal entries
touching on what Legacy, Authenticity, and Expression means to them and how the PUMA Suede
influenced their lives.
Over the last five decades, PUMA has no doubt added to its wealthy heritage through the
Suede’s impressive history. From pioneering activists of the 1960’s, basketball superstars
of the 1970’s, New York City b-boys and skate legends of the 1980’s and 1990’s, to present
day style icons and beyond, the PUMA Suede has undoubtedly established itself as a classic
staple in the sneaker rotation for consumers of not just the past and the present, but For